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Welcome to another issue of the On Course Privilege Card Newsletter. What a month in golf we have had! The return of Tiger Woods at the US Masters definitely attracted some attention as did his performance, which given his recent absence from the course was very positive. But the victor for 2010 was Callaway Golf Staff Professional Phil Mickelson. Phil captured his third Green Jacket and fourth major championship.
Last month TaylorMade released their new Burner SuperLaunch Irons. For more information on this new product read on. Also featured this month are the Motocaddy S3, the Eagles & Birdies Ironwood and Callaway Golf’s range that in 2010 has earned more PGA Tour wins than any other manufacturer’s range.
Having trouble with your Pitching or Chipping set-up? This month’s tip may just help.
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| In This Issue |
Feature Product
• TaylorMade Burner® SuperLaunch Irons
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Hot New Products
• Motocaddy -Get Connected
• Eagles & Birdies -Introducing The Ironwood |
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Coaching Quick Tip
• Pitching & Chipping
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Tour Feature
• Mickelon‘s win at Augusta strengthens
Callaway Golf’s Momentum |
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TaylorMade Burner® SuperLaunch Irons
TaylorMade‘s Most Forgiving Iron Ever
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Easy to Launch & Ultra Forgiving
Burner SuperLaunch Irons are specifically designed to be spectacularly forgiving and easy to get in the air. This allows a certain segment of players - mainly slower swingers and low-ball hitters - to get more distance. In addition, the Burner SuperLaunch Iron’s generous offset helps straighten a slice and promote a draw.
Engineered to deliver tremendous forgiveness from end-to-end (heel to the toe) and top to bottom (topline to leading edge), it’s the most forgiving iron from TaylorMade, ever. This makes it a great iron for high-handicappers with patterns of inconsistent ball-striking.
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• Engineered to help slower swingers launch the ball higher and carry it longer
• Ultra-forgiving on every type of off-center hit
• Wide bevelled sole offers great playability while establishing a low CG
• Generous offset helps straighten a slide and promote a distance-enhancing draw
• Low-profile long-iron design makes it easy to launch on a high, long, soft-landing flight
• New TaylorMade 2010 grooves which conform to USGA‘s/RHA latest ruling
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A standard set of Burner SuperLaunch Irons includes 5-Iron to Sand Wedge, and will be offered at a RRP price of $849 with steel shafts and $1099 with graphite. A 3-Iron, 4-Iron and Attack Wedge are also offered separately. Burner SuperLaunch Irons are offered in four shaft flexes – S, R, M, L. The Burner SuperLaunch Ladies’ Set features its own unique purple colour palette.
Burner SuperLaunch Irons are available now at On Course Golf Stores.
To place an order, or for more information on the TaylorMade SuperLaunch Irons please contact your Local On Course Store.
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MOTOCADDY S3
MORE FEATURES, BETTER GOLF, IT’S THE S3 PROMISE
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NUMBER 1 SELLING GOLF BAG 2006, 2007, 2008, 2009
Introducing The Ironwood
4.25kg
14 Full Length Sewn horizontal & vertical boxed club dividers
Crush resistant bag cylinders
Insulated cool-it pocket with drainage holes
Extra durable threads & zippers
New laser lamination technology prolongs fabris life, pocket structure & bag styling
Designed for Australian conditions
Guaranteed quality workmanship
RRP $299.95
OUR HOT PRICE $249.95
SAVE $50 |
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Coaching Quick Tips
PITCHING & CHIPPING
Most golfers confuse Pitching & Chipping as requiring two different approaches. In reality it‘s the same approach whether we are chipping or pitching.
The same set up is required for both - An open stance, hands forward, ball towards the back foot.
Try this simple tip. Keep the hands as quiet as possible not allowing too much wrist break. Then on the downswing allow the body to move with the club so that your weight is forward on impact with your hands slightly forward (SEE PIC 1).
In PIC 2 you will see the weight hasn‘t moved forward and the club head has been forced to pass my hands, resulting in a poor pitch or chip and consequently, a thin or fat shot.
Wayne Rogers
PGA Golf Professional
Growling Frog Golf Club, VIC
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MICKELSON‘S WIN AT AUGUSTA STRENGTHENS CALLAWAY GOLF‘S MOMENTUM
2010 Drivers, Irons, Putters and Golf Balls Have Earned More PGA Tour Wins than Any Manufacturer
Phil Mickelson captured his third green jacket this past weekend and continued a red-hot start to the 2010 season for Callaway Golf, the maker of his championship-winning equipment.
The Company started off the year by taking top honors within Golf Digest‘s annual “Hot List”, a comprehensive equipment evaluation conducted by Golf Digest Publications‘ 32-person team of equipment editors, scientists, player panelists and retailers. Callaway, which employs technological innovation and aerospace materials to design breakthrough products for golfers of all abilities, has now backed up its Hot List accolades with an unprecedented string of success among the best players in the world.
Through 16 PGA Tour events and the year‘s first Major tournament, Callaway Drivers, Irons, Putters and Golf Balls have amassed more victories than any other equipment manufacturer. To put Callaway‘s recent dominance on the PGA Tour in perspective, consider that the Company‘s new FT Tour Driver has now won six of the last nine PGA Tour events; Callaway Irons and Tour i Series Golf Balls have won five in that same span; and the Company‘s Odyssey brand of Putters has claimed five of its eight 2010 victories since this hot streak began at the Mayakoba Classic. Impressively, this run of success has been earned by a staff of tour professionals that is considerably smaller in number than those competing for the other major equipment manufacturers.
“Callaway has always dedicated more resources towards developing game-changing equipment and a ’quality vs. quantity‘ approach in regards to our tour staff,” said George Fellows, President and CEO, Callaway Golf. “It‘s gratifying to see our 2010 lineup, which we feel is the strongest in our history, receive such widespread acceptance from critics, weekend golfers, and now the best players on the planet. We‘re entering the peak of golf‘s selling season with a great deal of momentum.”
Callaway‘s focus on technological innovation was recently distinguished with a Top-5 ranking in the Consumer Products category by The Patent Board, a leading intellectual property evaluator that utilizes a series of metrics to determine patent quality, technological strength and breadth of impact. The Patent Board‘s annual Patent Scorecard ranked Callaway ahead of several industry titans, such as LG Electronics, Fortune Brands and Kimberly-Clark Corp.
This focus on technological innovation has led to a 2010 product lineup that has generated an unprecedented amount of excitement in the global marketplace. Descriptions of several of these products, now in force on the world‘s major professional tours, as well as golf courses around the globe, can be found below.
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Callaway‘s New FT Tour Driver features a 440 cc multi-material clubhead with a full-length hosel and a slightly open face angle to deliver the look at address preferred by highly skilled players. FT Tour‘s design combines an ultra lightweight carbon composite body that delivers extraordinary accuracy and workability, with a titanium Hyperbolic clubface that yields incredible ball speeds and increased distance. Originally introduced on the professional tours in 2009 as FT-9 Tour Authentic, Callaway commercialized the product in 2010 as FT Tour. The driver arrived at retail in March. Demo clubs are available at selected On Course Golf outlets.
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The Callaway Tour i(s) Golf Ball features second-generation Dual Core that delivers outstanding spin separation for lower driver spin off the tee and higher spin within striking distance of the pin. The result is optimized performance throughout the round. Tour i(s)‘ advanced HEX Aerodynamics delivers a penetrating ball flight in all wind conditions. Now available at retail, Callaway‘s Tour i(s) golf balls feature a new product introduction retail price of $69.95 per dozen.
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Odyssey‘s White Ice Putters feature the latest innovations from The Number One Putter in Golf®, Odyssey‘s White Ice line features the brand‘s best-feeling multi-layer insert to date and a rich dark nickel finish. They are the culmination of a multi-year Research and Development enterprise that drew upon extensive feedback from Tour players around the world. The result is a new and improved insert with enhanced sound and responsiveness, as well as an ultra-premium look that enhances confidence. See your local On Course Golf Professional for further detail.
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The New Callaway Diablo Forged Irons feature a sleek, compact head style with classic lines. Thin top line, narrow sole, shorter blade length and minimal offset, providing premium shot-shaping ability for a wide range of golfers. Configured for greater distance than other forged irons due to a lower, deeper center of gravity that provides a penetrating trajectory. Forged steel, perimeter-weighted body and precision welded face provide incredibly soft, responsive feedback. Demo clubs are available at selected On Course Golf outlets.
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On Course hope that you have enjoyed our May Newsletter
Good Golfing
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